How can we use the power of branding to strengthen a shared identity and spark positive change in the neighborhoods and cities where we live? An effective visual identity references the culture and history of a placeâ€™s people and reflects their hopes and aspirations. Logos, fonts, or color schemes, the most tangible parts of a brand identity, are not magical cure-alls for the financial, social, and cultural ills of a city, but they can be powerful symbols and rallying cries that galvanize people to action. Here are some stories and insights on how you can create a brand identity for change in your community:
Can’t make it to Austin for SXSW Interactive this weekend? Â Come to Purpose.com’s alternative mini festival this Friday at 6:30 pm in downtown NYC. Â FREE registration here: http://sxswnyc.eventbrite.com/
If you are interested in giving a 5-7 minute Ignite/Pecha Kucha-style presentation about your artistic, activist, interactive, or just awesome work, email me at leesean [at] purpose (dot) com.
JETAANY â€œJET-AH-NEEâ€ – a bold, dynamic, genki brand, embodying the best of Japan, JET, and NYC
The Apple a symbol of New York City as well as the teaching profession
Red like the rising sun in the Japanese hinomaru flag and the indelible ink of an inkan seal
Brush strokes evoke both traditional Japanese painting and urban street art
Petrosino Square is a new track and first time lyrical collaboration withÂ Joe Gualtieri. Â Hepnova co-pilot Nicholas DiBiase and I cut the track over the holidays. Â It’s a somber, shifting, and moody track whose title and inspiration come from the mini park at the crossroads of Little Italy, Chinatown and SoHo where Joe and I would hang out in during the warmer months. Like every Hepnova track, this one draws from various musical influences, from the strong emotional poetry of BjÃ¶rk, to the melodic lyricism of Radiohead, to the moody atmospherics of Massive Attack to the Automator-esque beats of Gorillaz. In any case, I’m a much better composer than music writer, so just check it out and listen already.
Far from the burning iridescence
Safe from the searchlights of the past
Witnesses no more, but outlaws at last
You start to tense, begin to brace
As I press the revolver to your face
I see you aï¬‚ame in this love so heady
Like a bomb thrown by Sacco and Vanzetti
When I saw you there in Petrosino Square
Is this paradise or my worst nightmare?
When the workers arise
I look into your eyes, your beautiful lies
Oh your beautiful eyes/lies
Your eyes your lies
Haven’t seen you in awhile and
I’m not sure how to start
Whether to thank or to blame you
For the anarchy in my heart
Your eyes your lies
More new Hepnova tracks on Bandcamp. And even more new music coming soon.
STAY at The Panoramic View – simple luxury, right on the beach
DRINK at Nick’s, a beach bar right in town with live music
WATCH the sunset at the Montauket
EAT lobsters at Duryea’s.Â Rustic and delicious.Â My lobster was pregnant! Yum.