Design Food Foossa

Partnership with PareUp


The Foossa team is pleased to announce our partnership with PareUp, an upcoming mobile app that brings people and businesses together to save good food from the trash. We are investing in the company and are designing the interface for the app, which will launch in the New York Area later this year.

PareUp is developing a mobile marketplace for excess food. Retailers post their surplus or expiring food for a discount. Users find delicious goods to save from the trash. Want to become a retailer? Got a tip? Contact us at

PareUp in the News

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Designing Digital Communities


I will be teaching a class on Designing Digital Communities this summer at SVA.

This class is an introduction to crafting the platforms and experiences that enable communities to collaborate, create, and innovate. We will explore social networks, memes, crowdsourcing, crowdfunding, online petitions, and other models of digital community participation. Students will design concepts and prototypes for their own digital communities. No coding experience required.

Learn more and register>>

Design Foossa

Latest Blog Posts on

Like I said before in Follow the Foossa, I will be mainly posting on the Foossa site from now on, so here are some of my recent posts:

The Olinguito and Innovation: What a new furry find can teach us about the answers that lie in plain sight.

Dine Generously: Fight hunger AND food waste. Is there an app for that?

StrategyHack and Thankful Registry: How we hacked a startup’s marketing strategy in a day, and how the “hackathon” format can work for you.

From “Air Quotes” to #Hashtags: From ironic distance to networked interconnectivity, and why hastags are the new black.