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Some market research on mobile video

Here are some juicy stats and research results I found while doing my homework for Designing The Future of TV:

13.4 million Americans watch some form of mobile video each month, and of those 13.4 million people, each watched an average of 3.5 hours of mobile video per month.  By comparison, the average American watches 153 hours of TV per month.  (Nielsen via Mashable, May 2009)

Also from Nielsen:

Except for the teenage years, viewing of traditional television increases with age; the use of video on the Internet peaks among young adults while viewing mobile video is highest in the teen years.

Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and TV more than men.

In a 2007 international survey, a majority of all respondents agreed that “recommendations from friends had the most impact on the type of content they viewed over celebrity, amateur and professional endorsements.” (IBM via REELSEO)

According to a 2008 comScore study: on-demand video was the most popular mobile video format (compared to mobile broadcast), with 3.6 million viewers in the US. The report also gave a breakdown of the kinds of content mobile video users consumed:

on-demand mobile video consumption 2008

See also:
Eyes Wide Open: Video Usage Up, More Watch Cross-Platform
Nielsen: Mobile Video Use Lags Behind

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Hulu for iPhone


My team for Designing the Future of Television was inspired by the buzz around a potential Hulu iPhone App. There were reports that it was “coming soon” back in April, but still no app yet. There are some hurdles to the app’s release, such as the need for sign-off from Apple and AT&T. Also, according to comScore, only slightly more than 3% of mobile users watch video on their phones, so TV for mobile still has a long way to go. While iPhones have native support of watching YouTube videos, having the addition of Hulu would increase consumer choice to include a variety of commercial and longer form content.

We also checked out the AT&T Mobile TV service, but we were less inspired. AT&T’s service basically makes your cellphone a TV tuner for live TV. But you have to pay for it, unlike traditional broadcast (as opposed to cable) TV, which is free as long as you have the hardware. Also, we are less interested in watching live TV on my phone unless it’s breaking news or a sporting event. The whole point of mobile phones was to free us from the tether of our landlines, and the whole point of video on demand is to free us from the standardized schedules of broadcast. While landlines and live broadcast TV still have their place, we find the on-demand video of Hulu coupled with the placeshifting of a cellphones a compelling and inspirational direction for the future of television.


LIVESTRONG Day – Oct 2009


LIVESTRONG Day – October 2, 2009 – is a global day of action to raise awareness about the fight against cancer. Sign up to host your own event and help us reach our goal of 1,000 events in communities across the world.

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Live Web Week 3: Internet Radio

Live Web week 3:

Investigate existing internet radio stations and give an impression on your blog regarding their level of interactivity/audience engagement and so on.

The internet radio station I listen to most is NPR, which offers a combination of live streaming content, streamed content on demand, and downloadable MP3s of select programming. There is an NPR community page which serves up “community curated” content by displaying the most commented stories, most recommended stories, and most viewed stories. Users can give feedback about individual stories by commenting, recommending, and sharing the stories via social media platforms. Too bad there isn’t a kind of live feedback system where internet listeners can interact with shows in progress. I would be interesting to see some experiments where listeners could IM live with show hosts similar to call-in talk shows.

We learned how to set up a streaming server with Nicecast and how to embed streaming audio on a webpage (not currently prodcasting).

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NIME: Week 3 – Inspirational Actions

Assignment for Week 3 of NIME:

“Inspirational Actions”: Think about a performance you have witnessed that made a indelible mark in your life, a performance you would aspire to give, a tool/system you would aspire to perform – and bring a short audio and/or video clip of it to share with the class. This can be something you have already done, but we encourage you to look to the work of other artists/musicians/performers for inspiration.

The name of my NIME instrument, Mumbo Jumbo Maracas, just came to me one day. I wanted an instrument that would allow me to make wild flailing gestures and a thick texture of noise. For my performance, I want to combine elements of primitive shamanistic ritual with good silly fun, sort of post-colonial re-appropriation of mid-century exotica.  I find maracas fun and festive (as this Señor Coconut track demonstrates), and as user interfaces, the simplicity of how they work is intuitive and they become in a way instant noise-making appendages in the hands of their player.

I created a 1 minute audio sketch in Logic that approximates what I want my final project to sound like.

While we are on the topic of maraca-related inspiration, here are a few YouTube clips I like.

As for the mumbo jumbo ritualistic performance part of my NIME project, I admit, I am totally ripping off Terence Koh.

Terence Koh, “Buddha Fly Earth Zhang Zyi”, 2006
by peresprojects