The Power of a Brand to Transform A City

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From my latest article in GOOD:

How can we use the power of branding to strengthen a shared identity and spark positive change in the neighborhoods and cities where we live? An effective visual identity references the culture and history of a place’s people and reflects their hopes and aspirations. Logos, fonts, or color schemes, the most tangible parts of a brand identity, are not magical cure-alls for the financial, social, and cultural ills of a city, but they can be powerful symbols and rallying cries that galvanize people to action. Here are some stories and insights on how you can create a brand identity for change in your community:

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