Cultural Movements Haiku

Here is my tweet submission for the #UprisingGiveaway by Strawberry Frog’s Scott Goodson:

The challenge was to define and comment on cultural movements in a tweet. Given the brevity of the medium, I opted for the haiku form to help give me some constraints, and for the LOLZ. Also, traditional Japanese haiku is more than just the 5-7-5 syllable structure, as the poetic form often references nature. I decided to play with the metaphor of waves to describe the nature of cultural movements.

The idea of “surfing” upon the power of an ocean/cultural wave, rather than trying to control or force it parallels Goodson’s advice to marketers in BusinessWorld:

  • Instead of controlling the message, marketers must learn to relinquish control and let the movement do what it will with that message.
  • Companies must learn to stop talking about themselves and join in a conversation that is about anything but their products.