A new agency whose name, Purpose, signals the kind of campaigns it hopes to produce is creating for Livestrong, the Lance Armstrong initiative that fights cancer, a virtual version of an annual bicycle race.
The effort is in the form of a game called I Ride for Livestrong. The online race began on Wednesday and continues through May 23, which is the end date for the actual race it mirrors, the 2010 Amgen Tour of California.
I made The Minimalist Mark Bittman’s recipe for Andalucian Tortillitas with Shrimp today for lunch. The savory pancakes are actually made without eggs or dairy. The yellow color and eggy texture actually comes from chickpea (garbanzo) flour. Bittman gives a choice of different herbs to put in the pancakes. I used scallions and parsely. I also added some thinly sliced carrots. The pancakes are extremely filling and very very good. They remind me a bit of Korean pajeon. These are definitely going to have to go in my regular repertoire of dishes, although I might start halving the recipe when cooking for myself (I had Kris over as a tasting guinea pig today).