How Trent Reznor & NIN Represent the Future of the Music Biz

Video of Mike Masnick’s keynote presentation at the Leadership Music Digital Summit (25 March 09):

Masnick talks about how “free music” business models can allow musicians to connect with fans and give them reasons to pay the band in other ways. Using NIN as a case study, Masnick also gives examples of how “free” models have worked for less-established artists. Note the mention of Creative Commons around 6:45.

Also be sure to check out Trent Reznor’s thoughts on what to do as a new/unknown artist on the NIN forums. (Thanks to Parker for the link.)