Partnership with PareUp


The Foossa team is pleased to announce our partnership with PareUp, an upcoming mobile app that brings people and businesses together to save good food from the trash. We are investing in the company and are designing the interface for the app, which will launch in the New York Area later this year.

PareUp is developing a mobile marketplace for excess food. Retailers post their surplus or expiring food for a discount. Users find delicious goods to save from the trash. Want to become a retailer? Got a tip? Contact us at

PareUp in the News

Some market research on mobile video

Here are some juicy stats and research results I found while doing my homework for Designing The Future of TV:

13.4 million Americans watch some form of mobile video each month, and of those 13.4 million people, each watched an average of 3.5 hours of mobile video per month.  By comparison, the average American watches 153 hours of TV per month.  (Nielsen via Mashable, May 2009)

Also from Nielsen:

Except for the teenage years, viewing of traditional television increases with age; the use of video on the Internet peaks among young adults while viewing mobile video is highest in the teen years.

Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and TV more than men.

In a 2007 international survey, a majority of all respondents agreed that “recommendations from friends had the most impact on the type of content they viewed over celebrity, amateur and professional endorsements.” (IBM via REELSEO)

According to a 2008 comScore study: on-demand video was the most popular mobile video format (compared to mobile broadcast), with 3.6 million viewers in the US. The report also gave a breakdown of the kinds of content mobile video users consumed:

on-demand mobile video consumption 2008

See also:
Eyes Wide Open: Video Usage Up, More Watch Cross-Platform
Nielsen: Mobile Video Use Lags Behind