See Think Solve: A Simple Way to Tackle Tough Problems

Brainstorming and design thinking are great. But you, your team or your students need a more targeted way to solve complex problems. Social science holds the key.

We just released a new book.

Written by our friends and long-time collaborators Jeff Leitner and Andrew Benedict-Nelson, and designed by me and the Foossa team, See Think Solve is a simple guide to difficult problems.

Originally developed for a social work PhD program at the University of Southern California, it is written in an easy-to-read, jargon-free style for anyone interested in better understanding human behavior and how to design products, services, and programs that shift collective norms and culture. The ideas in the book have really shaped our consulting and teaching practice.

From the Introduction to See Think Solve:

The main reason problems are hard to solve is that they involve people. People are funny. They don’t always believe the things they say they believe or do the things they say they are going to do. They can act one way in one situation and act completely differently in another situation. No one has ever completely figured this out. We call this the ‘mystery of human behavior.’
The mystery of human behavior shapes almost every problem worth solving.
That’s the bad news. But there’s good news too. The mystery of human behavior also helps us see problems in new ways. By paying attention to people, we can discover new aspects of problems that help us solve them more effectively.
The nine steps in See Think Solve are designed to do just that. They will help you make sense of the mystery of human behavior that surrounds all tough problems.
– The first six steps are about seeing — each of them shows you a new thing to look for in human behavior.
– The next two steps are about thinking — each one is a tool you can use to better understand the human behaviors you have observed.
– The last step is about solving — it describes what you can accomplish with your newfound knowledge.”
See Think Solve Color Palette
See Think Solve Color Palette

About the Design

When planning the design for the book, we wanted to communicate both “simplicity” and “humanity.” The book is meant to be a simple guide to difficult social problems. To reflect this intention, we created an iconography that references both the periodic table of elements and the New York City Subway signage system by Massimo Vignelli and Bob Noorda. The icons serve as a kind of way-finding for readers of the book and help them remember each of the steps in the See Think Solve process. To add a rich, humanistic feel to the visuals, we chose a color palette derived from traditional Japanese art and design. The book cover also features subtle curves on a dark grey background, which are meant to evoke a topographical map or electromagnetic waves.

Innovation Dynamics: Quick-Start Guide + Online Course

Foossa’s recent design collaboration with GreenHouse is now available on Amazon. Shout out to SVA Design for Social Innovation grads Martha Berry and Anna Luiza Braga for the additional design support.

How does NASA get its mojo back? What do big cities do with selfish billionaires? What’s wrong with art education? How are inner city youth the answer to urban renewal? What does the military have to do with the arts?

Innovation Dynamics is the first systematic approach to real social innovation and solving people-problems. Purchase includes a beautifully-designed, printed quick-start guide and 90-days of online access to The Short Course on Innovation Dynamics at The Academy for Social Change. The online course includes brief, animated instructional videos and an interactive workbook that can be printed for collaboration in teams. Buyers receive one unique access code to the online course with each printed guide.

The quick-start guide and multimedia introduction were developed by founders of GreenHouse, Insight Labs and UX for Good and innovators in residence at the University of Southern California. It emerged from years of work in the U.S., Europe and Africa with organizations like the U.S. State Department, NASA, Harvard Medical School, Starbucks, the Dalai Lama Center and the TED Conferences.

Users will learn how to:

  • Break problems down into their most essential parts
  • Reconcile various stories behind problems
  • Uncover hidden relationships among problems
  • See invisible rules that guide relationships and social systems
  • Leverage expectations to solve problems
  • Engineer deviance to disrupt the invisible rules

Innovation Dynamics was developed in consultation with social scientists and is a core element of the first-ever doctorate in social innovation.

Last Call for Cornell Design Thinking Innovation Lab

Register for Cornell Executive Business Education’s first 2-day Intensive Innovation Lab in New York City, May 7-8. People only associate Stanford with Design Thinking, the 5-step innovation methodology that helps companies create new products, services and redesign processes (an $11,500 investment).

Now, Cornell​ will be offering executive classes teaching the methodology in NYC. A 10% discount off the $3990 fee is available for 2 or more people from a corporation and the fee is reduced to $2500 startups and nonprofits. The April 17th deadline is nearly here. I will be there as a coach and mentor.

Learn more & register

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Innovation Spirit Animals

How 5 Mythical Beasts Can Help You Tackle Real-World Challenges

Meet five spirit animals from Foossa’s innovation menagerie: Ouroboros, Chimera, Kitsune, Hydra, and Trojan Horse. More than just mascots, each mythical creature embodies a mindset and a methodology for solving social and business challenges. Together they enhance our strategic toolkit for creative action. Let’s learn more about these spirit animals.

Read more on Medium

Innovation Spirit Animals