Video of Foossa co-founder David Colby Reed and myself at the StoryForward NYC Storytelling for Social Good panel in November with Ram Devineni, Andrea Phillips, and Dan Bigman.
How do we design transformative museum experiences that bridge the gap between empathy and action?
Students and job seekers frequently ask me about the skills that they need to succeed at Foossa, the community-centered design and strategy consultancy that I cofounded, or in a related career path. I came up with this list as a starting point for anyone interested in using design as a tool for social innovation.
1. Write Well
Being a strong writer goes a long way. Clear writing signals that you can think clearly and communicate effectively.
Craft compelling stories. Appeal to the heart and to the head. Be persuasive. Be concise. Be memorable.
Prototyping could mean making something out of popsicle sticks and pipe cleaners to coding the minimum viable version of an app. You don’t necessary need high tech prototyping skills, but you do have a bias toward action.
You learn by doing. You learn by making. You prototype to learn. You can think visually and sketch out maps, diagrams, and charts to help inform your thinking. Your sketches could be doodles on Post-Its rather than museum-worthy masterpieces, although strong drawing skills are certainly a plus.
3. Code Switch
You speak the language of business. You speak the language of your clients and of your customers. You speak the language of social innovation. You understand how to define a theory of change.
You know how to reinterpret a creative brief to get down to the essence of what the needs really are.
You can get by in the language of designers and technologists enough to be able to collaborate with them effectively and to manage multi-disciplinary teams. You understand the basics of visual language, from hierarchy to typography. Bonus points if you can code in a programming language.
4. Make Stuff Happen
You know how to manage projects from inspiration to implementation. You break down difficult and complex tasks into manageable steps. You find the courage to put stuff out in the world to see what happens. You iterate until you get it right. Then you iterate some more.
You make community happen. Bring people together and get them involved in collaboration and co-creation. This could mean hosting an event, facilitating a meeting/workshop, or community-managing an online discussion forum.
5. Give and Receive Feedback
You know how to conduct a design critique. Help your teammates improve by giving critical insights and new perspectives into their work. You can give and get feedback without making it personal.
You make it about the creative brief and shared goals rather than just your personal opinions and preferences.
You learn how to filter the feedback that you get into “advice to implement” and “advice to take with a grain of salt.”
6. Document, Document, Document
My professors really drove this point home in my masters program. Make sure you document your work, whether it is through blogging, journaling, photos, videos, or a combination of the above. You will need it one day in the future, whether it is for a portfolio or for another project. Pictures, or it didn’t really happen.
This list is a work in progress. What skills would you add? Let me know in the comments.
P.S. If you are considering grad school to help you acquire some of theses skills, check out the MFA Design for Social Innovation program at the School of Visual Arts in New York City. I teach there.
Here is an audio recording of last night’s Future of the Sharing Economy panel organized by Be Social Change at What If Innovation with Airbnb NYC, Sailo, MILES, Meetup, and Foossa (that’s me):
Future of the Sharing Economy Panel – 22 September 2015
Organized by Be Social Change
Special thanks to our hosts ?What If! Innovation and to sponsors Airbnb, Runa, Kopali Chocolates, and Edward and Sons
From cars and music to accommodations and staffing, it’s never been easier for anyone with an excess capacity of goods and services to maximize their resources through collaborative consumption. Commonly referred to as The Sharing Economy, these transactions minimize waste and environmental impact, save costs, cut down barriers to entry, and increase productivity in a mutual give-and-receive exchange.
Expected to grow from $15 billion to $335 billion in revenue from 2013 to 2025, The Sharing Economy is positioned to disrupt traditional renting sectors like automotive and hotels. This potential for growth has attracted entrepreneurs and corporations alike, but how does it trickle down and increase opportunities and returns for individuals at every level of the exchange? And when are words like “community” and “sharing” disguising purely profit-driven transactions, a strategy coined as ‘WeWashing’?
With thought leaders from across the sector, this panel discussion will delve into the opportunities and challenges that come with collective collaboration. We’ll highlight the distinction between the Access Economy – where consumers are primarily interested in low costs and convenience – and an authentic Sharing Economy, rooted in trust and the strengthening of communities, and explore when, how, and if The Sharing Economy can be a source of empowerment.
Marcos Salazar, Co-Founder & Executive Director, Be Social Change
Melissa O’Young, Head of NY Community, Airbnb
Delphine Braas, Cofounder, Marketing & Business Development, Sailo
Odile Beniflah, Head of International, Meetup
Eric Ho, Founder, miLES
Lee-Sean Huang, Co-Founder / Creative Director, Foossa
Just released: My video interview at the CAPS 2015 conference in Brussels, July 2015. I was in Brussels working with our partners at Purpose and giving a workshop on “Building Networks for Good,” which included case studies of our work with Awesome Foundation, Foossa, Wisdom Hackers, UX for Good, and more!