“It’s Not Warming, It’s Dying” Finds New Life as Designer Bags

An advertising billboard becomes a space for socially-conscious art and then transforms into sustainable bags and accessories.

This is the story of a three-way collaboration between Lamar Advertising Company, the largest out-of-home advertising company in the United States,RAREFORM, a Santa Monica-based producer of bags and accessories repurposed from billboards, and Milton Glaser, the legendary artist and designer famous for creating the I ❤ NY logo.

Last year, Glaser launched the “It’s Not Warming, It’s Dying” campaign to create new urgency around the issue of climate change and to shift the language and narrative away from benign terms like “global warming.”

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This year, Lamar Advertising has provided a billboard in Los Angeles at Crenshaw Boulevard and West 59th Place to showcase Glaser’s “It’s Dying” campaign. The billboard with Glaser’s artwork will remain on display until the end of October. After the billboard comes down, RAREFORM will repurpose Glaser’s artwork into approximately 300 limited-edition backpacks and accessories.

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Designers and artists like Glaser looking to make a statement about environmental sustainability have the challenge of walking the walk as well as talking the talk. Campaign collateral like buttons, stickers, posters, and billboards all require natural resources to produce and often turn into waste after they have served their purpose. This collaboration between Glaser, RAREFORM, and Lamar provides a system for the sustainable reuse of these materials.

For designers working to be more sustainable, the lesson here is to think beyond creating collections for a single season, and instead design systems for reuse and transformation across the lifecycle of a product.

At the end of November, RAREFORM will host a gallery show in Los Angeles. The exhibit will feature exclusive videos, photos, and products from the collaboration, as well as some of Glaser’s other work.

Learn more at igg.me/at/art-lives.

Become a Disrupter by Design

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Think of the best conference you can imagine. Combine it with a vacation where you meet a random group of wonderful, whip-smart, people that you embark on a series of unforgettable adventures with. Top off all that awesomeness with the fact that you’ll be cerebrally stimulated and learning game changing skills for active participation and purpose. That’s what our fellowship programs are. Join us in NYC! I hope to see you there.

Learn More and APPLY NOW!

APPLICATIONS FOR OUR JUNE PROGRAM CLOSE APRIL 15th 2015.

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12 Fellows. 7-Day Intensive Program.
Sunday 14th – Saturday 20th June 2015 in NYC
By Application Only

Extensive Experiences In Disruptive Design and Social Innovation. Amazing Mentors. Curated Networks. Mind-changing Activations.

Real World Projects and Challenges. Clients. Change. Sustainability. Design. Social Innovation.

 

An Awkward Cyborg: The State of Healthcare User Experience

Check out my latest post on Medium about my take on the state of UX in the American healthcare system:

While sitting in the the waiting room this morning for a routine medical lab test, I applied my designer’s eye to what I was experiencing and started thinking about the state of user experience in American healthcare.

From my perspective as a designer and a patient, I characterize the state of the industry today as “an awkward cyborg.” On one hand, we have the shiny veneer of technological innovation, but on the other, we still have a lot of work to do to address the human emotional elements of the healthcare experience.

Read more on Medium.

An Awkward Cyborg

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Impacto 2014

Update (19 January 2015): Here is a direct video embed of my talk at the Impacto 2014 conference.

This Monday I had the honor of speaking at the Impacto 2014: Future of Business conference at Itaú Cultural in São Paulo, a free public event sponsored by Google and Itaú with assistance from Itaú Cultural and the Telefônica Brasil Foundation. I talked about the importance of historical and community-centered perspective in the process of creative problem-solving process. I then gave concrete examples through some of the current projects we are working on at Foossa and Purpose, including Wisdom Hackers, Happy Mango, and Catalyst.

My talk begins at around 3h19m (it’s all in English after a brief intro in Portuguese). Click here to view on YouTube at the exact start time.