The Power of a Brand to Transform A City

Meu Rio Members

From my latest article in GOOD:

How can we use the power of branding to strengthen a shared identity and spark positive change in the neighborhoods and cities where we live? An effective visual identity references the culture and history of a place’s people and reflects their hopes and aspirations. Logos, fonts, or color schemes, the most tangible parts of a brand identity, are not magical cure-alls for the financial, social, and cultural ills of a city, but they can be powerful symbols and rallying cries that galvanize people to action. Here are some stories and insights on how you can create a brand identity for change in your community:

Read more on GOOD.is

Designing Participatory Movements

My SVA Design for Social Innovation webinar with Alessandra Orofino. You can download our slides on Scribd.

Description: Designing Participatory Movements
Alessandra Orofino and Lee-Sean Huang, DSI faculty members and founding team members of Purpose Brazil, will discuss the role of design in their work building participatory movements, large groups of people coming together to create shared civic value.

Me and Ale in Fast Company

I recently appeared with my colleague Alessandra Orofino in the Fast Company article “An MFA Degree For Designers Who Want To Change The World” by Michael J. Coren.

So you want to change the world? Cynics may send you off to Wall Street or a white-shoe law firm. Those with gumption will look for another way. The new Master’s of Fine Arts in Design for Social Innovation has opened its doors just for them.

“We’re adamant this not be a program where people sit in a classroom and talk about how great it’s going to be when they go out and change the world,” says program chair Cheryl Heller at the School of Visual Arts (SVA) in New York, and a board member of PopTech. “It is helping designers go beyond self-expression, which is how most designers are taught, and how to put [design] into practice to create a change.”

Read the full article here.

Teaching at SVA’s New MFA program in Design for Social Innovation starting 2012

My Purpose colleague, Alessandra Orofino, and I will be teaching at SVA’s MFA program in Design for Social Innovation when the department opens in fall 2012.

Social innovation is the application of new strategies and models to solving the challenges the world faces and to strengthening society.

The MFA in Design for Social Innovation will prepare students to apply the principles and ethics of social innovation as filters for understanding and as a discipline for engaging with and improving the world through design.

Graduates of the program will be more than graphic designers, filmmakers, advertising creative directors or interactive systems designers. They will be all these, mastering all the skills and knowledge of how to apply them to have a positive impact on business, society and their own lives.

Check out the department website for more updates.