How can we use the power of branding to strengthen a shared identity and spark positive change in the neighborhoods and cities where we live? An effective visual identity references the culture and history of a place’s people and reflects their hopes and aspirations. Logos, fonts, or color schemes, the most tangible parts of a brand identity, are not magical cure-alls for the financial, social, and cultural ills of a city, but they can be powerful symbols and rallying cries that galvanize people to action. Here are some stories and insights on how you can create a brand identity for change in your community:
Description: Designing Participatory Movements
Alessandra Orofino and Lee-Sean Huang, DSI faculty members and founding team members of Purpose Brazil, will discuss the role of design in their work building participatory movements, large groups of people coming together to create shared civic value.
“We’re adamant this not be a program where people sit in a classroom and talk about how great it’s going to be when they go out and change the world,” says program chair Cheryl Heller at the School of Visual Arts (SVA) in New York, and a board member of PopTech. “It is helping designers go beyond self-expression, which is how most designers are taught, and how to put [design] into practice to create a change.”
Social innovation is the application of new strategies and models to solving the challenges the world faces and to strengthening society.
The MFA in Design for Social Innovation will prepare students to apply the principles and ethics of social innovation as filters for understanding and as a discipline for engaging with and improving the world through design.
Graduates of the program will be more than graphic designers, filmmakers, advertising creative directors or interactive systems designers. They will be all these, mastering all the skills and knowledge of how to apply them to have a positive impact on business, society and their own lives.