Guide to E-Advocacy

PolicyLink.org's guide to e-Advocacy, Click Here for Change: Your Guide to the E-Advocacy Revolution is an excellent primer to e-Advocacy for newcomers to the field, as well as helpful reference guide to more experienced campaigners. The guide gives a brief overview of the history of online organizing, outlines the technological tools and strategies for campaigning both online and offline, and provides case studies as a point of reference.  

The guide is written from a US perspective for organizing in a US political context, but the strategies and case studies contained within can be applied to e-Advocacy in an international context too.  Avaaz.org is trying to do this very thing, by taking the successful strategies of groups like MoveOn.org in the US domestic political arena and applying it in an international context.

Click here to download the PDF version of the PolicyLink guide to E-Advocacy

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