An oldie but goodie from the mid-1990s, now digitized. The Nicky Fake Show is a student video I was a part of as part of the (now-defunct) Arizona State University (ASU) Center for Academic Precocity (CAP) Videology summer course for junior high and high school students. As the title suggests, it’s a parody of talk shows like the Ricky Lake show. I play a vampire. Yes, I was a teenage goth. Enjoy!
Here are some juicy stats and research results I found while doing my homework for Designing The Future of TV:
13.4 million Americans watch some form of mobile video each month, and of those 13.4 million people, each watched an average of 3.5 hours of mobile video per month.Â By comparison, the average American watches 153 hours of TV per month.Â (Nielsen via Mashable, May 2009)
Also from Nielsen:
Except for the teenage years, viewing of traditional television increases with age; the use of video on the Internet peaks among young adults while viewing mobile video is highest in the teen years.
Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and TV more than men.
In a 2007 international survey, a majority of all respondents agreed that “recommendations from friends had the most impact on the type of content they viewed over celebrity, amateur and professional endorsements.” (IBM via REELSEO)
According to a 2008 comScore study: on-demand video was the most popular mobile video format (compared to mobile broadcast), with 3.6 million viewers in the US. The report also gave a breakdown of the kinds of content mobile video users consumed:
My team for Designing the Future of Television was inspired by the buzz around a potential Hulu iPhone App. There were reports that it was “coming soon” back in April, but still no app yet. There are some hurdles to the app’s release, such as the need for sign-off from Apple and AT&T. Also, according to comScore, only slightly more than 3% of mobile users watch video on their phones, so TV for mobile still has a long way to go. While iPhones have native support of watching YouTube videos, having the addition of Hulu would increase consumer choice to include a variety of commercial and longer form content.
We also checked out the AT&T Mobile TV service, but we were less inspired. AT&T’s service basically makes your cellphone a TV tuner for live TV. But you have to pay for it, unlike traditional broadcast (as opposed to cable) TV, which is free as long as you have the hardware. Also, we are less interested in watching live TV on my phone unless it’s breaking news or a sporting event. The whole point of mobile phones was to free us from the tether of our landlines, and the whole point of video on demand is to free us from the standardized schedules of broadcast. While landlines and live broadcast TV still have their place, we find the on-demand video of Hulu coupled with the placeshifting of a cellphones a compelling and inspirational direction for the future of television.
I’ve recently seen this ad on TV and YouTube:
The ad was made by Americans Against Food Taxes, an interest group that includes some big agro-businesses and industrial fast food producers who are opposed to a proposed tax on soft drinks and juice drinks, in other words, beverages that contain high fructose corn syrup (HFCS).
Pardon the pun, but this ad, like HFCS found in soft drinks and juice drinks, is pretty corny stuff.Â Let’s cut through the saccharine images of an All-American family and the folksy populist spin.Â First, “juice drinks,” as defined by the USDA is different from “100% juice.”Â Juice drinks only constitute a small percentage of actual fruit juice, and can contain added water, sugar/HFCS, coloring, and vitamins.Â In these USDA health guidelines (PDF), the example juice drink only contains 5% juice.Â The proposed tax is on soda and juice drinks, NOT on 100% juice or fresh fruit.Â Last time I checked, soda and juice drinks were not essential foundations in the food pyramid.
I’m no fan of big agro-business lobbies or a Federal nanny state, but guaranteeing all Americans basic access to health care is an important issue that needs funding.Â So where do we go from here? Well, if we follow the money (and the trail of corn kernels), we find that soft drinks and juice drinks are able to be sold relatively cheaply because of existing government intervention in the form of subsidies.Â These government subsidesâ€”our taxpayer moneyâ€” artificially lower the price of corn and corn derivatives like high fructose corn syrup.Â When we buy a soda, we aren’t paying the REAL market price because the cost of producing corn syrup, a major ingredient, is subsidized by our tax dollars.Â Hey, isn’t that soda socialism or something?
Now here’s the part where I might even get mistaken for a conservative:Â Instead of levying taxes on soda and juice drinks to fund health care, why not just cut costs by reducing or even eliminating the corn subsidies, and use the savings to fund health care reform?Â These subsidies are taxes that we have already paid that are a standing government bailout that props up an essentially non-market-based business model.
Insert folksy Fox News-worthy soundbite:Â “Calm down about socialized medicine ’cause corn subsidies ain’t so capitalist either!”
The Environmental Working Group’s Farm Subsidy Database shows that there were $21.6 billion in corn subsidies in the four-year period from 2003-2006 (inclusive).Â The Global Development and Environment Institute at Tufts University found that HFCS producers received an implicit $234 million dollar a year subsidy derived from overall corn subsidies.Â Meanwhile, the WSJ reports that the Congressional Budget Office estimates that “adding a tax of three cents per 12-ounce serving to these types of sweetened drinks would generate $24 billion over the next four years.”Â If the amount of money spent on four years of corn subsidies were redirected towards health care, we would already be 90% of the way to the potential $24 billion that could be raised by new taxes on soda and juice drinks.
Why bother with new taxes onÂ struggling American families when the government can just stop using our taxpayer money to subsidize artificially-cheap corn, the staple of the industrial agro-businesses, and use it as a down payment on health care reform?