Here is my tweet submission for the #UprisingGiveaway by Strawberry Frog’s Scott Goodson: Movements surge like tides. / Failure is to force or fake. / Surf the social waves! #CulturalMovements #Uprisinggiveaway #haiku @ScottFrog — leesean hepnova (@leesean) March 19, 2012 The challenge was to define and comment on cultural movements in a tweet. Given the [...]
Entries Tagged as 'Marketing'
Cultural Movements Haiku
19 March 2012 · 0 Comments
Marketing · Media · Poetry · Writing
Some market research on mobile video
29 September 2009 · 0 Comments
Here are some juicy stats and research results I found while doing my homework for Designing The Future of TV: 13.4 million Americans watch some form of mobile video each month, and of those 13.4 million people, each watched an average of 3.5 hours of mobile video per month. By comparison, the average American watches [...]
Design · DesigningTheFutureOfTV · Interactive · Internet · ITP · Marketing · Media · NYU · Technology · TV · Video
Cut the Corny Crap
21 July 2009 · 4 Comments
I’ve recently seen this ad on TV and YouTube: The ad was made by Americans Against Food Taxes, an interest group that includes some big agro-businesses and industrial fast food producers who are opposed to a proposed tax on soft drinks and juice drinks, in other words, beverages that contain high fructose corn syrup (HFCS). [...]
Activism · Campaign · Democracy · Environment · Food · Marketing · Media · Politics · TV · Video · YouTube
Brand Well, Raise Money
20 July 2009 · 0 Comments
Nicholas DiBiase (@Hepnova) from Hepnova and Noah Dyer (@WealthNetTeam) from WealthNet Partners give a brisk talk about the basics of branding and how it can affect relationships with potential investors. Geared toward the entrepreneur, this video introduces the essential concepts of branding and why they matter to the startup seeking funding. Stories, examples, and counterexamples [...]
Education · Fun · HEPNOVA · Humor · Marketing · Video · YouTube
How Trent Reznor & NIN Represent the Future of the Music Biz
16 July 2009 · 2 Comments
Video of Mike Masnick’s keynote presentation at the Leadership Music Digital Summit (25 March 09): Masnick talks about how “free music” business models can allow musicians to connect with fans and give them reasons to pay the band in other ways. Using NIN as a case study, Masnick also gives examples of how “free” models [...]
Creative Commons · Marketing · Music · Video



