Here are some juicy stats and research results I found while doing my homework for Designing The Future of TV:
13.4 million Americans watch some form of mobile video each month, and of those 13.4 million people, each watched an average of 3.5 hours of mobile video per month. By comparison, the average American watches 153 [...]
Entries Tagged as 'Marketing'
Some market research on mobile video
29 September 2009 · 0 Comments
Design · DesigningTheFutureOfTV · ITP · Interactive · Internet · Marketing · Media · NYU · TV · Technology · Video
Cut the Corny Crap
21 July 2009 · 4 Comments
I’ve recently seen this ad on TV and YouTube:
The ad was made by Americans Against Food Taxes, an interest group that includes some big agro-businesses and industrial fast food producers who are opposed to a proposed tax on soft drinks and juice drinks, in other words, beverages that contain high fructose corn syrup (HFCS).
Pardon the [...]
Activism · Campaign · Democracy · Environment · Food · Marketing · Media · Politics · TV · Video · YouTube
Brand Well, Raise Money
20 July 2009 · 0 Comments
Nicholas DiBiase (@Hepnova) from Hepnova and Noah Dyer (@WealthNetTeam) from WealthNet Partners give a brisk talk about the basics of branding and how it can affect relationships with potential investors. Geared toward the entrepreneur, this video introduces the essential concepts of branding and why they matter to the startup seeking funding.
Stories, examples, and counterexamples along [...]
Education · Fun · HEPNOVA · Humor · Marketing · Video · YouTube
How Trent Reznor & NIN Represent the Future of the Music Biz
16 July 2009 · 2 Comments
Video of Mike Masnick’s keynote presentation at the Leadership Music Digital Summit (25 March 09):
Masnick talks about how “free music” business models can allow musicians to connect with fans and give them reasons to pay the band in other ways. Using NIN as a case study, Masnick also gives examples of how “free” models [...]
Creative Commons · Marketing · Music · Video
JC Cassis LIVE @ Don Hill’s in Tribeca this Friday
1 April 2009 · 1 Comment
Date: Friday, April 3, 2009
Time: 8:45pm SHARP
Place: Don Hill’s, 511 Greenwich Street, NYC (www.donhills.com)
Cost: $10 at the door (Make sure to say you’re there to see JC Cassis)
21+
JC and band (I’m the keyboard player) will be performing new dance-pop tracks as well as some old faves off her album, 80 Measures.
Also, stay tuned for a [...]



