Designing Understanding

This week I had a conversation with Andrew Benedict of the Insight Labs about UX for Good in Rwanda this June. I will be taking part in the week-long design challenge as a team captain.

Andrew: This challenge would be a huge undertaking for people from any background. What do you think makes UX design a particularly good fit to take it on?

Lee-Sean: I think of UX design as both applied craft and liberal art, which makes it a particularly good fit for this kind of challenge. UX designers have the ability to craft and make things in their particular area of expertise: web, mobile, etc., but the discipline is fundamentally about people in social and environmental contexts, which is what I meant by “liberal art.” UX design is sort of like rhetoric in a classical liberal arts education. It builds ways to frame our understanding of something with the aim of motivating and persuading people (“users”) around a certain point of view.

Check out the interview here.

Designing Digital Communities


I will be teaching a class on Designing Digital Communities this summer at SVA.

This class is an introduction to crafting the platforms and experiences that enable communities to collaborate, create, and innovate. We will explore social networks, memes, crowdsourcing, crowdfunding, online petitions, and other models of digital community participation. Students will design concepts and prototypes for their own digital communities. No coding experience required.

Learn more and register>>

How to hire a design agency: The 4 P’s

The 4 P's

Finding the right design agency for your project is like dating. It can be confusing, time consuming, nerve-wracking. The 4 P’s are a guide to help you find the right fit: People, Portfolio, Process and Price. Read all about it on the Foossa blog.

Latest Blog Posts on

Like I said before in Follow the Foossa, I will be mainly posting on the Foossa site from now on, so here are some of my recent posts:

The Olinguito and Innovation: What a new furry find can teach us about the answers that lie in plain sight.

Dine Generously: Fight hunger AND food waste. Is there an app for that?

StrategyHack and Thankful Registry: How we hacked a startup’s marketing strategy in a day, and how the “hackathon” format can work for you.

From “Air Quotes” to #Hashtags: From ironic distance to networked interconnectivity, and why hastags are the new black.