Entries from March 2012

History of the Meu Rio Brand

27 March 2012 · 10 Comments

Last Sunday I published my first blog post in Portuguese for the Meu Rio blog, in which I tell the story of how we developed our brand identity. Here is an English translation of that post. [VERSÃO EM PORTUGUÊS] Hi, I’m Lee-Sean, and this is my first post. I’m going to tell you the story […]

Activism · Brazil · Design · PURPOSE

Impact is what you can get away with

19 March 2012 · 0 Comments

Here is a panel presentation proposal we put together for Internet Week NY. It would be a panel presentation with Stephanie, Alnoor, and Alessandra from Purpose. Special thanks to Nicholas and Colby for the feedback and support. Impact Is What You Can Get Away With Brands and organizations looking to make real social impact should […]

Activism · Design · Innovation · Internet · Media · New York · NYC

Cultural Movements Haiku

19 March 2012 · 0 Comments

Here is my tweet submission for the #UprisingGiveaway by Strawberry Frog’s Scott Goodson: Movements surge like tides. / Failure is to force or fake. / Surf the social waves! #CulturalMovements #Uprisinggiveaway #haiku @ScottFrog — leesean hepnova (@leesean) March 19, 2012 The challenge was to define and comment on cultural movements in a tweet. Given the […]

Marketing · Media · Poetry · Writing