http://leesean.net/2008/10/25/response-to-chapters-1-2-of-marshall-mcluhans-understanding-media/ The Life of an Artist-Activist-Musician-Nerd Thu, 08 Dec 2011 13:15:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://leesean.net/2008/10/25/response-to-chapters-1-2-of-marshall-mcluhans-understanding-media/comment-page-1/#comment-71906 leesean Sun, 26 Jul 2009 18:43:58 +0000 http://leesean.net/?p=1241#comment-71906 McLuhan also didn't have the Internet or video games when he was writing, so his understanding of interactivity is different from what we have today. Perhaps a better way to describe "hot" and "cold" is the level of participation needed by the viewer/user. This encompasses both the level of interactivity of a given medium and how much a viewer/listener has to "fill in the blanks" to understand the message. That is what I meant by "high def/low def." McLuhan also didn’t have the Internet or video games when he was writing, so his understanding of interactivity is different from what we have today. Perhaps a better way to describe “hot” and “cold” is the level of participation needed by the viewer/user. This encompasses both the level of interactivity of a given medium and how much a viewer/listener has to “fill in the blanks” to understand the message. That is what I meant by “high def/low def.”

]]> http://leesean.net/2008/10/25/response-to-chapters-1-2-of-marshall-mcluhans-understanding-media/comment-page-1/#comment-71902 Larry Sun, 26 Jul 2009 17:44:56 +0000 http://leesean.net/?p=1241#comment-71902 Unfortunately, you got it wrong. McLuhan's paradigm was the level of interactivity of a means of communication. TV, Movies, Radio were "cold" because there was no interactivity, information moved in one direction only. Telephone was hot because it allowed 2-way (or in the case of party lines) multi-way communication. Interactivity was his key. Thus "the medium was the message" meant that the broadcaster's message was to be paid attention to because control of the medium gave power and control. Remember, McLuhan did not have Hi-Def TV or the internet when he wrote his thoughts down to be published, these did not exist even in theory! Please re-read (and FINISH) his book before you comment. Remember the old saying: one's level of intelligence is unknown until one opens one's mouth. Unfortunately, you got it wrong. McLuhan’s paradigm was the level of interactivity of a means of communication. TV, Movies, Radio were “cold” because there was no interactivity, information moved in one direction only. Telephone was hot because it allowed 2-way (or in the case of party lines) multi-way communication. Interactivity was his key. Thus “the medium was the message” meant that the broadcaster’s message was to be paid attention to because control of the medium gave power and control. Remember, McLuhan did not have Hi-Def TV or the internet when he wrote his thoughts down to be published, these did not exist even in theory!
Please re-read (and FINISH) his book before you comment.
Remember the old saying: one’s level of intelligence is unknown until one opens one’s mouth.

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